Category Archives: Marketing

Exploring the world of marketing to dads, families and kids.

The future of Dad’vertising.

Posted on July 11, 2012 by Stephen Abbott

It’s no secret that positive dad examples in advertising are still few and far between. There are plenty of daddy-bloggers squawking in the blogosphere about Huggies, Oscar Mayer, Philips Norelco and any number of consumer product companies who have stumbled … Continue reading →

Posted in Marketing, Thinking Differently | Tagged , , | 1 Comment

It’s okay to celebrate moms with P&G

Posted on May 24, 2012 by Stephen Abbott

P&G’s latest ad has insulted some dads. As part of their 2012 Olympic campaign, the global marketer has a tear-inducing ad that watches as a baby girl grows into an Olympic athlete, and recognizes mom for all her support. It’s … Continue reading →

Posted in Current News, Marketing | Tagged , , , , , | 8 Comments

Cool dads can sell.

Posted on March 21, 2012 by Stephen Abbott

A commercial from Huggies™ got a pretty severe lashing from a number of men’s groups recently. I didn’t see the ad, but apparently they ran a campaign insinuating that dads were clumsy or rough with diapers. You can read about … Continue reading →

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Oh boy! New LEGO.

Posted on March 4, 2012 by Stephen Abbott

Well, there certainly is a lot of fuss over LEGO for girls. I’ll start with a full disclosure. I am a LEGO fan. I still build with it, and get excited when I get it for a gift. I take … Continue reading →

Posted in Marketing | Tagged , , , , , , | 1 Comment