Tag Archives: Advertising

The future of Dad’vertising.

Posted on July 11, 2012 by Stephen Abbott

It’s no secret that positive dad examples in advertising are still few and far between. There are plenty of daddy-bloggers squawking in the blogosphere about Huggies, Oscar Mayer, Philips Norelco and any number of consumer product companies who have stumbled … Continue reading →

Posted in Marketing, Thinking Differently | Tagged , , | 1 Comment

It’s okay to celebrate moms with P&G

Posted on May 24, 2012 by Stephen Abbott

P&G’s latest ad has insulted some dads. As part of their 2012 Olympic campaign, the global marketer has a tear-inducing ad that watches as a baby girl grows into an Olympic athlete, and recognizes mom for all her support. It’s … Continue reading →

Posted in Current News, Marketing | Tagged , , , , , | 8 Comments

Cool dads can sell.

Posted on March 21, 2012 by Stephen Abbott

A commercial from Huggies™ got a pretty severe lashing from a number of men’s groups recently. I didn’t see the ad, but apparently they ran a campaign insinuating that dads were clumsy or rough with diapers. You can read about … Continue reading →

Posted in Cool dad in action, Current News, Marketing | Tagged , , , | Leave a comment

We’re talking Mo’vember

Posted on November 21, 2011 by Stephen Abbott

I decided this year to participate in Mo’vember, that growing movement that is building awareness around prostate cancer. Symbolically only, though; I haven’t been collecting pledges. Between sports fundraising and school fundraising, my friends and family are a little tapped out. … Continue reading →

Posted in Adventures, Cool dad in action, Inspirations, Marketing | Tagged , , , , , , , , | Leave a comment